This listing was posted on Manatal ATS.
Digital Experience Senior Specialist - Google Ads
Location:
Cambridge, Cambs
Description:
Responsible for managing Charles Rivers Google Ads accounts for seven business lines and corporate brand. Proactively develop, deliver, and implement strategies for Google Ads optimization to meet business and website goals given each business budgetary requirements. Identify problem keywords and other problem areas to improve cost savings and enhance targeting. Use analytics tools to regularly communicate performance, identify trends, and drive decision-making. Act as a partner and consultant to marketing team stakeholders on Google Ads best practices and strategies.ESSENTIAL DUTIES AND RESPONSIBILITIES: Pull monthly Google Ads performance reports to make proactive recommendations for improvement. Meet regularly and follow up with team members for Google Ads recommendations, approvals, and updates on outstanding tasks. Perform weekly maintenance of the account, including negative keyword refinement, bid changes, ad disapprovals, and problem keyword identification. Partner with SEO specialists for keyword recommendations. Set up new campaigns when requested according to best practices and in alignment with existing strategy. In the case of an acquisition, lead the integration of acquisition ads into the existing account. Educate team members on Google Ads best practices, including adherence to internal Google Ads workflows. REQUIRED JOB QUALIFICATIONS: Education:Bachelors degree (B.A./B.S.) or equivalent in communications, marketing, advertising, or related discipline. Experience:5+ years of directly related Google Ads experience. An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above. Experience managing and setting up Google search, display, shopping, and video ads. Ability to work collaboratively with core stakeholders. Excellent written and verbal communication skills. Proficiency with Google Ads, Google Analytics 4, SEMRush or similar SEO tools, and Microsoft Office products. PREFERRED JOB QUALIFICATIONS:Experience in the Life Sciences industry.About Corporate FunctionsThe Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.About Charles RiverCharles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market. Lifelancer ( https://lifelancer.com ) is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech, data science and IT domains.Please use the below Lifelancer link for job application and quicker response. https://lifelancer.com/jobs/view/fba7a4f98f9aa537602eeae459dc0923
Company:
Lifelancer
Posted:
November 5 on Manatal ATS
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to Manatal ATS
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.