This listing was posted on The Resumator.
CRM Marketing Manager
Location:
Sheffield, S Yorks
Description:
CRM Marketing Manager Sheffield, South Yorkshire, United Kingdom (Hybrid working available 1-2 days per week from home) Salary: £45,000 - £50,000 "Right message, right channel, right time." You get it. You obsess over the customer journey and have a deep understanding of email marketing and contact strategies that nurture leads, boost conversions, and build lasting relationships. This is your chance to take ownership of the development and delivery of our CRM marketing strategy and shape the future of customer engagement as CRM Marketing Manager at UniHomes. You will develop and deliver a multi-channel strategy - driving acquisition, value, and retention through data-driven insights and automation. You will partner with the Performance Marketing & Customer Experience teams to develop, utilise and measure seasonal and annual customer contact strategies to create more effective and efficient ways to engage with our customers, while maintaining the optimal number of contacts to balance campaign ROI. As CRM Marketing Manager you will bring experience across strategy, optimisation and implementation to ensure email provides a highly effective acquisition and engagement channel. You will champion and monitor best practice techniques for all email communication, including multivariate testing and automation, develop trigger comms roadmaps and optimise user flows to maximise conversions and audience engagement. This is a fantastic opportunity to work for a business with huge ambitions, where you can guarantee no two days will be the same. If you can bring us the technical knowledge and excellent communication skills that we’re after, we can offer you the chance to develop your career working with a passionate and driven team that strives for excellence in everything we do. Key responsibilities: Reporting the Head of Marketing, you lead on the development and delivery of UniHomes’ CRM engagement strategy. Plan, design, build, and test intricate email journeys, ensuring every touchpoint resonates with our audience. Be proficient in data/audience/lead segmentation and targeting. A/B and multivariate experiments testing. Devise and run tests to increase open/view rates, clicks, and conversions and deliver key business metrics. Monitor and analyse channel metrics, Google Analytics, and SEO insights to improve performance and onward journeys. Analyse and evaluate campaign performance, make recommendations, and implement strategies to increase conversion rates. Work closely with the marketing team to create targeted email content to drive an enhanced customer engagement. Build relationships and work collaboratively with the wider marketing, data, digital, and technology teams to deliver shared ambitions and create aligned campaigns. Ensure all email campaigns comply with current email best practices in the industry. Ensure GDPR and DPA compliance for all email campaigns. Monitor industry trends and best practices in multi-channel marketing and automation, staying up to date with the latest techniques and strategies. Identifying opportunities for innovation. Line management of a CRM Executive. Skills and experience: Proven experience in managing and optimizing multi-channel digital campaigns with a commercial, customer focused and data-centric mind-set. Strong skills in utilising marketing automation tools and CRM platforms, with a particular emphasis on Salesforce Marketing Cloud and Campaign Monitor. Be proficient in Salesforce Marketing Cloud, Campaign Monitor and other leading marketing and email automation tools. A deep understanding of conversion rate optimisation (CRO). Demonstrate critical thinking across a breadth of marketing challenges, leaning into data analytics and market insights to validate your approach. DPA & GDPR compliance knowledge. Excellent attention to detail and strong analytical skills. Clear communicator - as you will be working closely with multiple teams. Ability to work independently as well as collaboratively in a team environment. Proactive mindset with the ability to multitask and meet deadlines. Previous line management experience Experience using Adobe Photoshop Essentials to design the assets used in email templates would be a bonus. About us: UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work® (GPTW®).Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in 47 university cities and towns across the UK, and we have huge ambitions for 2024.Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us. We are a team driven and united by our core values: Lead the Way In it Together Customers Matter Keep it Simple Rise Above Challenges Make it Happen What do you get when you work here? With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited LivingWage employer - all our employees earn a fair living wage above the government minimum wage. Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events. At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you. We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding. Powered by JazzHR
Company:
Unihomes
Posted:
May 29 on The Resumator
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More About this Listing: CRM Marketing Manager
CRM Marketing Manager is a Advertising & Marketing Marketing Manager Job at Unihomes located in Sheffield SYK. Find other listings like CRM Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
CRM Marketing Manager is a Advertising & Marketing Marketing Manager Job at Unihomes located in Sheffield SYK. Find other listings like CRM Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.